Why? Simply because the audience demands more information.
We all feel it - the constant need to google everything immediately. The modern persona can’t stand the feeling of not knowing something. When consuming art we want to know –
-who is the artist?
-what is his/her profile (famous or insignificant?)?
-why did he/she paint the picture?
-what do other people think of it?
-is it important, is it appreciated by the community - or not (ranking)?
…and we want to read and/or leave comments!
We know this from social media, we know it from digital media and it has become our baseline!
It is CONTENT (information), COMMUNICATION (comments) and APPRECIATION (rating, views, likes etc.).
Whether we like it or not, it is how society rules today and this development doesn’t stop before the real-life art gallery market.
CONTENT. Well, to communicate the content is not the real problem. Name tags and information plates help to communicate some of it. However, large crowds jammed together in front of info plates trying to read descriptions in tiny letters should not be state of the art - although it still kind of works. As a gallerist you want to digitize the CONTENT as well and offer it to each visitor conveniently on their own mobile device.
Anonymous and enduring COMMUNICATION on the other hand is almost not feasable in a non-digital form. Placing paper feedback questionnaires or post-its is an option but let's face it - not really. Gallerists could put each item on social media, sort them by placing it in photo albums and therefore make it public to anyone. This is however not very elegant either and often the art community dislikes certain social media and therefore would not use it. Besides, not everybody wants to make his or her opinion on some special art item public for all their followers and friends. This is very different for smaller, more focused community platforms: the act of commenting is much more popular within a community of common interest and the amount of comments is much higher. To conclude, digitalization of COMMUNICATION is the key.
APPRECIATION. Again, very hard to conduct in a non-digital way. Online the issue of scaled feedback and rating is currently only available in form of likes, five-star systems or some weird emojis on social media. Again, not everybody wants to make their feedback visible to the public. People much more prefer to give ratings within their like-minded community. Moreover, the way of rating is important. Leaving likes or emojis is not only very one-dimensional it is also very biased and unfair. You pick what you like because you like it and leave a like – what about the rest of the art items? Especially real-life art valuation by real art loving people is so much deeper than liking it or not. There are subjective feelings, objective assessments and emotions involved in order to really value art. Besides that – if art is rated it should happen in a fair and unbiased manner. No cherry picking and leaving simple minded Likes.
We created a platform (iContest) that is made for digitizing real-life art exhibitions. It is simple to use for the exhibitor as well as for the visitor. It is a closed environment which can be connected to social media by sharing (this is optional). But most importantly:
- It has a CONTENT providing system in form of item information (images, item info, artist info, commercial info, shop links or youtube links) and artist information (profiles)
- It has a COMMUNICATION system in form of a commenting board below each item and visitors can contact the artists
- It has an APPRECIATION system in form of the best rating system on the market: three dimensional, scaled, fast, easy and colorful.
Ready to start? Click here for creating your first exhibition! or...
Check out first what other exhibitions look like that were created with iContest on the web - click here .
Go digital with iCONTEST!
(btw: You don’t have to make a contest out of your exhibition but it is possible)